Market Share

Overview
Owning 100% of the Market Share is the goal of every mission in Galactic Conquest mode. In the top-right corner of the screen, a diagram is displayed, including a pie chart showing the player's and opponent's control over the market. The companies' names, total Soup deliveries, and any Soup Rockets in transit are also shown.

The only way to influence one's control of the Market Share is to deliver Soup.

Influencing the Market
When Soup is delivered to customers, the player's Market Share will change according to the customers' reactions. Most Soup flavours will receive a neutral response and increase the player's shares by a default amount, but some Ingredients may be received positively or negatively by the planet. These "market trends" are announced in news bulletins at the bottom-right corner of the screen. There are three different responses to Soups, shown in a cartoon of a customer drinking the Soup: These responses are shown for Soup deliveries by either company and affect their Market Shares in the same way. However, different planets may provide different changes in Market Share for each response.
 * "mMm..." (Neutral): Default gain in Market Share.
 * "BAD!" (Negative): An ingredient in the Soup is currently disliked by the planet. Smaller gain or even loss in Market Share.
 * "Yummy!" (Positive): An ingredient in the Soup is currently liked by the planet. Larger gain in Market Share accompanied by a cheer.

Winning and Losing
At the beginning of a Galactic Conquest mission, the Market Share is neutral and not owned by either company. To succeed, the player needs to defeat the opposing company by gaining control 100% of the Market Share, and retaining it until the end of the day. Conversely, if the opposing company has full control of the Market Share and the player cannot regain any shares by the end of the day, then he or she has lost.

Once the player gains 100% Market Share, the only way for him or her to lose it is if the opposing company delivers Soup before the end of the day. It is useful to monitor the opposing company's trade lanes, and keep some Soup Cans ready to be launched as a response. As long as the player's Soup arrives after the opponent's (and the day hasn't ended), the player has a good chance of regaining any lost shares and maintaining total control.

On the other hand, if the player has completely lost control of the Market Share, he or she should attempt to launch Soup before the end of the day. Having even 1% of the Market Share allows the player's company to stay in the fight.

Last-Ditch Attack
When the player gains a large majority of the market share (typically over 80%), a threatening message from the opposing company's CEO will be received, followed by a wave of invaders to attempt to cripple the player's Soup factory. These attacks can be potentially dangerous but are not noticeably larger than the periodic waves of invaders that usually attack. This final attack may occur regardless of when the last periodic attack was, but can only happen once per mission.